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Health crisis communication (HCC) is a challenging and urgent task of the emergency preparedness planning of any welfare state. In this paper, some particular reasons for that will be more specifically analyzed. The action flow of HCC includes the phases of preparedness, warning, response, recovery, and evaluation. For a successful HCC detailed guidelines are also needed, along with profound knowledge of how the crisis stakeholders should deal with the psychological needs of the citizens and the mass media, as well as with some specific technical items. The ultimate implication of HCC is that the public is aware of its right to make informed choices after having been actively involved in the procedure of risk decisions making.
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